Plan de negocio para la creación de una Empresa Comercializadora de Accesorios y lujos para vehículos en el cantón Quevedo, Año 2014
This research project was developed with the purpose of establishing the technical, economic and financial feasibility for the creation of a company that marketed accessories and luxury vehicles in the canton Quevedo; to the effect methods, techniques and research tools that enabled a rapprochement...
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| Format: | bachelorThesis |
| Jezik: | spa |
| Izdano: |
2015
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| Online dostop: | http://repositorio.uteq.edu.ec/handle/43000/788 |
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Označite | Izvleček: | This research project was developed with the purpose of establishing the technical, economic and financial feasibility for the creation of a company that marketed accessories and luxury vehicles in the canton Quevedo; to the effect methods, techniques and research tools that enabled a rapprochement with the totalizing reality of the object of study they were applied. The results generated in the course of the investigation, determined that 100% of respondents, owners and drivers if usually decorate their vehicles, this also integrates the parts like lights and whistles. They responded that if these products have acquired in recent months accounting for 80%, this percentage is very significant, because it showed that these products are demanded. The marketing plan was made to publicize the marketing of accessories and luxury vehicles Auto Parts "Stars", and gain a position in the market Quevedo, 2016. Offering quality accessories and luxuries with prices that are attractive to the potential of this sector demands. Capturing a 9% position in the aftermarket automotive sector and luxuries Quevedo Canton for the first year. 8% increase in annual sales by 2017…. |
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