Servicio de diseño multimedia e impresiones digitales "que impresión!!!" en la ciudad de Quevedo, provincia de Los Ríos en el año 2015

This research is based on the implementation of new services for multimedia design and digital prints "Que Impresion!!!" in Quevedo city, stating that the main problem is high unmet demand for the supply of products and services of graphic design and multimedia . The study analyzed within the contextual framework of research the causes and effects of the problem, how the implementation of new services of the company " Que Impresion!!!" multimedia design affects the diversity and quality in the work of digital and print and advertising in Quevedo city?, establishing the reason indicating that is important to carry out the study because it will implement new services to market, determining as the main aim the offer of multimedia and digital services to increase the participation of the company in the market of Quevedo city. According to the results of the study to set that 76% of organizations of the city do not know company services "Que Impresion!!!" there is evidence of little recognition that has in the market, this structure encourages innovative strategies to offer new services and products in the quevedeño market. Also an investment budget for improving the facilities with the purpose of providing a welcoming environment for customers who require the services in addition was established, the costs that generate the implementation of advertising strategies. Keywords. Services, multimedia, digital

• Autor principal: Zambrano Peralta, Fernando Antonio (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2015
• Matèries: Servicios; Multimedia; Digitales
• Accés en línia: http://repositorio.uteq.edu.ec/handle/43000/3873