Plan de promoción y publicidad para incrementar las ventas de la joyería el palacio de las joyas del cantón Quevedo año 2015

Trade in goods costume jewelry has increased at a high level in recent years, where men and women acquire these products to highlight the personality and elegance, where it is stated that women are the ones who demand these products costume jewelry, why it we focus directly on them to attract them to know about the varieties and models of each fantasies. Thus with the results was performed using a survey checks with each analysis, there is a great demand for consumers and potential customers unsatisfied by the lack of information on the marketing of costume jewelry, so we focus on advertise and posesionar jewelry Palace Jewel in the minds of consumers. With the plan of promotion and advertising knowledge by which they were developed and implemented to achieve compliance with each of the objectives that were raised in field research and strategies in order to increase established the jewelry sales Palace Jewels. By setting the advertising media most welcomed by the target audience, it could make a budget plan detailing means, which enabled monetary values and duration of the advertising campaign for investment media plan already mentioned above. With the evaluation and control of the advertising plan can give scope to each of radio, television, newspapers and print media, social networking, website advertising, have a charge to give the respective follow.

• Main Author: Sánchez Cedeño, Mayra E. (author)
• Format: bachelorThesis
• Language: spa
• Published: 2015
• Subjects: Plan; Promoción; Publicidad; Ventas; Marketing
• Online Access: http://repositorio.uteq.edu.ec/handle/43000/1533