Estrategias de marketing y su incidencia en el comportamiento del consumidor en la empresa casa ferretería Fong S.A. Ferrefong, año 2023

This research project analyzes the impact of marketing strategies on consumer behavior, given the challenges Casa Ferretería Fong S.A. faces in maintaining its competitiveness, attracting new customers, and fostering loyalty. A mixed-methodological approach was used, combining qualitative and quanti...

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Bibliografski detalji
Glavni autor: García Jaramillo, Noelia Kiabeth (author)
Format: masterThesis
Jezik:spa
Izdano: 2025
Teme:
Online pristup:https://repositorio.uteq.edu.ec/handle/43000/8452
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