Plan estratégico para mejorar el servicio al cliente de la cooperativa de ahorro y crédito sierra centro ltda., cantón La Maná, periodo 2014-2018

This work aimed to investigate the credit union "Sierra Center" Ltda., Which is located at Av. Los Alamos and May 19, the Canton La Maná, Cotopaxi Province. Opened since 12 September 2012. It is a lender that provides various services to the lamanense citizenship, such as micro credit to traders, savings accounts, fixed term investments, payment of Human Development Bond, among others contributing to the development of this canton. The main objective of this thesis is to extend a strategic plan to improve customer service at the credit union "Sierra Center" Ltd. during the period from 2014 to 2018.; The format of diagnosis was considered that there is inequality in the organizational part of the service, in which there is a lack of training for all staff, the lack of dedicated staff to the service area, lack of non-financial services. So it is very important a strategic plan to improve the quality of service, as one of the main departments, which must exist in a company, which must have excellent attention to users on the same plan required training, planning, the same vision, mission and values to put policies for customer service, to have a development in the activities and provide better service to users.

• Egile nagusia: López Chicaiza, Patricia Maribel (author)
• Formatua: bachelorThesis
• Hizkuntza: spa
• Argitaratua: 2015
• Gaiak: Plan estratégico; Mejorar el servicio al cliente; Cooperativa de ahorro y crédito sierra centro
• Sarrera elektronikoa: http://repositorio.uteq.edu.ec/handle/43000/903