Gestión administrativa y su influencia en la produción, comercialización y rendimiento financiero de las empresas Induhorst, Jatunhuayra y Mephisto, Año 2015.

The research project describes multiple theories on administrative management, it focused mainly on how to properly perform the management of human resources, so that the technical and financial resources at their disposal become profitable. The Management emphasizes in the proper communication within the company, the best use of people and resources, due to technological changes, automation, computing and growing expectations of society. That is why it is necessary to evaluate the management of the companies Induhorst, Jatunhuayra and Mephisto. Surveys were conducted to measure changes in the market, marketing strategies and market share. The production is responsible for meeting the needs detected by the Marketing or generated by the Department of Research and Development. Its challenge is to be prepared in the face of new competitive priorities such as increased productivity, improved quality, flexibility in the face of market changes and customer expectations, adding services to provide better customer service and especially updating the Range of products and services. Its challenge is to be prepared in the face of new competitive priorities such as increased productivity, improved quality, flexibility in the face of market changes and customer expectations, adding services to provide better customer service and especially Updating the range of products and services. Its main objectives are the reduction of costs through greater efficiency and productivity, compliance with deadlines, quality improvement, among the main ones. It is also necessary to take into account the link between the functions of Operations and Marketing, to facilitate it, two types of criteria or priorities must be considered: Order pickers and Order classifiers, which must be re-evaluated permanently, since they vary, with the opening of new markets, the emergence of new competitors, technological innovations, etc. Customers know the features they want and require a combination of them, at the lowest possible cost, and increase the value of their purchase. Working as a complex social entity, empowering and privileging new social relationships, not as simple economic entities with resources to control, where people are also considered as resources, is the challenge and should be adopted as a main strategic objective.

• Main Author: Castro Vergara, Carlos Fernando (author)
• Format: masterThesis
• Language: spa
• Published: 2016
• Subjects: Organización; Planeación; Gestión; Estrategia; Rendimiento; Eficacia
• Online Access: http://repositorio.uteq.edu.ec/handle/43000/1791