Plan estratégico comunicacional para posicionar la identidad corporativa de la granja porcina “San Matheo” Cantón Quinsaloma, 2016

This research work is about a Strategic Communication Plan to position the corporate identity of the San Matheo Porcine Farm, was held in Quinsaloma town at kilometer 7 track La Palma Ercilia - Ventanas. The study raises as fundamental objectives the general diagnosis of the Farm with which it was possible to determine the current state on the image that it transmits to its clients proposing what type of means and advertising strategies can be applied. A number of research methods and techniques were used, an interview was conducted with the owner of the Porcine San Matheo Farm who made available the number of current clients to determine the total population and the sample to be used in the customer survey Which examined the visual identity perceived by current customers and the service they have when purchasing a product from the farm where they believe that the image of the farm should be improved, leaving clearly the need to create strategies that promote the corporate image. It is worth mentioning that a corporate manual was designed to be able to have a modern image that remains in the minds of customers, where it was identified through surveys that the current customers of the farm determined through the survey the lack Of a distinctive in the products that is offered, that separates the farm from the competition obtaining important information for the approach of the conclusions and the resolution of the objective. During the execution of the research project, he remained in contact with the proprietary manager, knowing his opinion about the image he wants to project to the market, knowing that they do not have a clear and precise idea of the different concepts and benefits of advertising strategies, Which is of great help to raise several recommendations that will be of benefit to the prosperity of the company. It is concluded that following the line of the image designed it will be possible to count on communication strategies that make known the brand contributing with the necessary information that will help to enhance the image of the San Matheo Porcine Farm, and guarantee corporate identity trying to gain a space In the market and attract new customers.

• Autor principal: Muñoz Rodríguez, Henry Cristian (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2016
• Matèries: San Matheo; Clientes; Corporativo
• Accés en línia: http://repositorio.uteq.edu.ec/handle/43000/1839