Plan de mercadotecnia y su incidencia en las ventas en la Empresa Servi Repuesto “Lozada”, del cantón Ventanas, provincia de Los Ríos, año 2015.

This research was made in order to Perform UN marketing plan para Servi Replacement Company " Lozada " City of Ventanas, · analyze needed was the level of sales for the years 2013 - 2014 , para understand the situation the decline in sales , UN plan marketing considering the current needs and situation of the company is designed. It was determined that in 2014 the company introduced a 10% decline in sales generated by the poor business management and implementation of strategies lacking, the marketing plan is established in order to optimize sales and increase Servi company income replacement "Lozada" through the implementation of strategic plans, drawn according to the swot and needs of consumers. The research was feasible because it had support resources necessary to establish the marketing plan, besides the economic contribution owner of the company, who considers possible and profitable implementation of innovative advertising and promotional strategies to be had optimize commercial business development. In addition to the methodological and research field, several methods, types, techniques and instruments were used, which made it possible to obtain primary and secondary information. Analyzing the current situation the implementation of the marketing plan designed to meet the demand by offering services, products and securing affordable unlike the competition, to optimize the level of sales, satisfy customers and improve the corporate image of the planned business using competitive and market tempting promotional strategies.

• Päätekijä: Tigreros Valencia, Alexandra Carmen (author)
• Aineistotyyppi: bachelorThesis
• Kieli: spa
• Julkaistu: 2015
• Aiheet: Plan de mercadotecnia; Ventas en la Empresa; Servi respuestos "Lozada"
• Linkit: http://repositorio.uteq.edu.ec/handle/43000/3182