Gestión administrativa-financiera y su incidencia en la rentabilidad de la empresa disbebidasur CIA. Ltda. Periodo 2011-2013, propuesta de políticas de control.

Disbebidasur, is a distributor of products National Brewery, located in Canton Quevedo, Los Rios Province, provides distribution services to the multinational, which has been impairing, presenting, causing customers dissatisfied by the poor service they receive and lack of coordination with the sale...

Full description

Saved in:
Bibliographic Details
Main Author: Gómez Ponguillo, Eva Ruth (author)
Format: masterThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://repositorio.uteq.edu.ec/handle/43000/5744
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Disbebidasur, is a distributor of products National Brewery, located in Canton Quevedo, Los Rios Province, provides distribution services to the multinational, which has been impairing, presenting, causing customers dissatisfied by the poor service they receive and lack of coordination with the sales planning staff National Brewery. The policy analysis of administrative and financial management Disbebidasur identified the management fee charged by administrative, determine the level of compliance and therefore could examine the distribution costs that reduce profitability. The purpose of this research is to inform other distributors not only products of Cerveceria Nacional but all kinds of distribution, the need we have to analyze their activities, their policies applied in order to determine whether they are on the road right, and thanks to management analysis allows to know their situation and propose guidelines that direct the business of the company towards continuous improvement. In this research both administrative and financial information analyzed the visit, interviews, surveys, and observation was applied. Results include the high level of risk of the company, the distribution overspending and lack of commitment of employees stands.