Plan de marketing para la cooperativa de ahorro y crédito metrópolis Ltda., cantón Quinsaloma, año 2015

This is a marketing plan for the credit union Metropolis Ltd., Quinsaloma Canton, 2015, this study started from the problem; How does a marketing plan marketing management of the credit union Quinsaloma Canton Metropolis Ltd., 2015? It is proposed general objective Propose a marketing plan for his influence in the management of marketing the credit union Metropolis Ltda. Quinsaloma Canton, 2015. She arrived at the following conclusions: Through research internally strengths, weaknesses, opportunities and threats are met, and also handle the marketing mix tool to develop their marketing strategies. Market research determined the perception of the users of the cooperative and is set out in, resulting in 25% share of the market covers the cooperative Metropolis and the means that are most used by respondents Quinsaloma Canton. The marketing mix strategies to be used are; product strategy, brand refresh incorporating the slogan for greater recall, price strategy will announce the price of one dollar for opening savings account by a radial wedge strategy plaza, a new distribution channel, increase strength stand sales, promotion strategy, an advertising campaign, which will use the following means are employed; ATL advertising (Radio Sterio San Luis) and Gigantography, mobile advertising, sales promotion (drawing for a trip within the country, key chains, calendars and pocket calendars) and events (information booth). The amount required to run the marketing plan for cooperative Metropolis is $ 4.763 amount required to implement the strategies, action plan and monitoring system for the implementation of the marketing plan.

• Главный автор: España Poveda, Leidy Vanessa (author)
• Формат: bachelorThesis
• Язык: spa
• Опубликовано: 2015
• Предметы: Plan de marketing; Cooperativa de ahorro y crédito; Cantón Quinsaloma
• Online-ссылка: http://repositorio.uteq.edu.ec/handle/43000/1154