Estudio de mercado para zonificar las ventas de electrodomésticos del “comercial Véliz”, para mejorar la rentabilidad de la empresa Parroquia San Camilo.

The commercial Veliz is a company of marketing of household appliances in the city of Quevedo parish San Camilo. The commercial sells all kinds of appliances divided by major brands to national and international business lines such as Sony, Mabe, LG, Samsung, Indurama, etc. Market research concluded that it is necessary to implement strategies for company, that 93% of respondents are not clients of the trade. So also is it could look at different groups of consumers that if you would like to buy household appliances by catalogues of the commercial and they located appliances sales points in investigated sectors that for them they would be easy and close to the time of your purchase. He was another research through the case study method or focus groups which sought to identify themes related commercial Veliz, 84% of persons in each group have not heard any commercial advertising, which few people that if they have heard but only for special seasons. And finally perform the verification of the hypothesis by Chi square statistical test what is to present the results if the hypothesis is rejected. The project generally aims to: search for greater profitability, growth of sales and market share. This research plan is based on the achievement of such goals, using available resources and applying strategies suggested in each of its parts.

• المؤلف الرئيسي: Moreira Cuzme, Martha Cecilia (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2011
• الموضوعات: Estudio de mercado; Ventas de electrodomésticos
• الوصول للمادة أونلاين: http://repositorio.uteq.edu.ec/handle/43000/2533