Plan de marketing ecoturístico de posicionamiento del proyecto humedal abras de mantequilla ubicado en la provincia de Los Ríos, año 2011.

The realized research work, which purpose is that of realizing the implementation of a Marketing plan that allows her to generate strategies, for the sake of the Wetlands of Abras de Mantequilla and his settlers. This location it’s founded in varies counties in the environment of several Counties of the Province of The Rivers like Babahoyo, Quevedo, Vinces, Palenque, Ventanas, Baba and Puebloviejo, that with a 22.500 hectares extension, it turns out to be an important tourist Patrimony, The campaign to raise public awareness is one of the factors that more I motivate to the development of the present work investigation, campaign to raise public awareness not only in the persons who scantly visit the wetland, but especially in the settlers, since it is they who are the first exchange brokers who must go in rescue of these grounds. It is necessary to stress the mission of the Marketing plan with the following topic: “To encourage the cultural appreciation that goes for the sake of the rescue of the plants and the animals of the Wetland Abras de Manetquilla, reaching the conservation of this national heritage that will be constituted in legacy of the future generations of the Equator and the world”. This mission classifies in these few words the achievements to be obtained with the present Plan, the engineering in Marketing has the aptitude to generate proposals often with mercantile ends but in this occasion it might be said that strategies of social campaign to raise public awareness want to be generated, what would come well saying that the social marketing was the first tool applicable to the present project. Inside the final conclusions in the Survey applied to the settlers of the surroundings of the Wetland of the counties Quevedo, Babahoyo, Vinces and Ventanas, to which it might consider them like the first potential tourists of the Wetland, they showed that they like everything related to the Wetland, such like; sports practices like walks, visits to the nature between others, since these activities provoke theirs loss of stress and hence they remove the laziness of his life, given that the walks help very much to the circulation of the blood, fighting the arterial hypertension and other cardiac illnesses, as for knowledge of the Wetland a big percentage of inhabitants of these areas, it do not know that it is for this reason that the Marketing plan there are created advertising strategies that will allow to know not only to the mouth Wetland to mouth but in a forceful way, across billboards, television, radial publicity and it presses. In the Interview carried out to the Leaders of the Union represented by the Mayors of Quevedo, Babahoyo, Baba, Palenque, Quinsaloma, Vinces, Puebloviejo and Ventanas, a big opportunity appears for the sake of the Moisture, since are interested in that there are realized strategies as for example the training to the settlers of the Wetland so that they serve like tourist guides, and all the activities that allow the rescue of the Wetland Abras de Mantequilla, what finally it joins favorably for the attainment and execution of the presented Marketing plan. The investment of the budget of the Plan reaches a value of $ 38.400 Value related to the plan of advertising means, this title there joins brought near of $ 20.000 that will serve for the training that it includes: mobilization elementary feeding of the leaders of the communities that then will turn into multipliers of the settlers giving a whole of $ 58.400 one is considered to the contribution that it is significant, and it indicates the importance of the area not only for the involved cantons, but for the whole Local community ", pointed out one of the leaders of the union that Coves of Butter can be done for the sake of the Wetland With the contribution of the community of the Wetland and the financing of the Local governments, there will reach the success wished in the execution of the Marketing plan for the International Wetland Abras de Mantequilla; taking like the use as basic sustainable of his natural resources and to specify like destinations echo - tourist of the Province of The Rivers.

• Главный автор: Aragundi Flores, Ronald Gustavo (author)
• Формат: bachelorThesis
• Язык: spa
• Опубликовано: 2010
• Предметы: Plan de marketing; Humedadl, Abras, Mantequilla
• Online-ссылка: http://repositorio.uteq.edu.ec/handle/43000/2527