Asesoría en bienes y raíces y su repercusión en la toma de decisiones inmobiliaria de los habitantes de la ciudad de Quevedo, año 2020. Plan de negocio inmobiliario.

The present research aims to evaluate the impact of real estate advice on real estate decision-making by the inhabitants of the city of Quevedo. So that customers can acquire a good safely, reliably and under the best purchase parameters. Bibliographic, applied and descriptive research was used as methods: inductive, deductive and analytical; the technique applied to the online survey. According to the results, there is a potential market that can still be exploited if a better service is provided; Well, 42% of the respondents are renting, the acquisition of the houses is with their own resources, answered 42% of the citizens; being the economic factor that makes the possible purchase of a good impossible. Citizens prefer modern infrastructures, security, a good environment in residential areas, shops and green areas; 84% of citizens say that they would hire a real estate consulting company, 58% consider that the factor that affects decision-making is the high cost of housing. There are different means to carry out an advisory, but they prefer face-to-face and personal advice. A business plan as a proposal would have an advisory cost of $ 26.00, this fulfills the expectations of the users; In addition, through the financial cash flow a positive income is observed. It is recommended to offer differentiating advice with strategies that facilitate processes and reduce time, according to purchasing needs. Keywords: Real estate, companies, strategy, marketing

• Main Author: Briones Macías, Paola Nayce (author)
• Format: masterThesis
• Language: spa
• Published: 2021
• Subjects: Inmobiliaria; Empresas; Estrategia; Comercialización
• Online Access: https://repositorio.uteq.edu.ec/handle/43000/6388