Impacto de la actividad gastronómica en el desarrollo comercial de emprendimientos. caso parque la familia, Cantón Quevedo año 2023

This study aimed to evaluate the impact of gastronomic activity on the development commercial ventures, focusing on the food court of La Familia park in the Quevedo canton. This place is recognized for being a recreational and family space, with a significant growth in its gastronomic offer, evidencing a direct relationship between gastronomy, tourism and local development. For this research, the deductive and statistical methods were used, both to obtain required information on the topic investigated. To know the situation of the entrepreneurs, a questionnaire with closed questions was carried out to clearly understand the factors that prevent them from being successful in their businesses. Immediately, another questionnaire was administered to the customers, based on the servperf model, using the Likert scale, with the purpose of knowing the customer's perception and satisfaction regarding the food court. The results revealed that structural and operational limitations cause inconvenience, with 71.25% rating the food court infrastructure as poor. Situations such as insecurity and lack of marketing and innovation strategies limit their growth and success. Despite this; They have a positive impact on the local community by generating employment, boosting tourism and promoting culinary diversity. Customers value quality and price, but identify areas of improvement in infrastructure for a complete experience. It is suggested to reinforce security by implementing specific measures, implement effective marketing strategies that allow them to promote their business, the competent authorities must urgently address the needs of the food court to improve the overall customer experience.

• 主要作者: Morales Palacios, Virginia Lourdes (author)
• 格式: masterThesis
• 语言: spa
• 出版: 2024
• 主题: Emprendimientos; Gastronomía; Desarrollo Local; Marketing
• 在线阅读: https://repositorio.uteq.edu.ec/handle/43000/7761