Plan estratégico para mejorar los procesos de comercialización de productos agrícolas en la empresa interagro, cantón Ventanas, Periodo 2014-2017
Because today is important that companies have efficient changes, this investigation based on the information provided by the company INTERAGRO was performed, as a strategic plan is the essential for the proper functioning of the organization base, for proper development of a strategic plan external...
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| Glavni autor: | |
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| Format: | bachelorThesis |
| Jezik: | spa |
| Izdano: |
2015
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| Teme: | |
| Online pristup: | http://repositorio.uteq.edu.ec/handle/43000/820 |
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Dodaj oznaku | Sažetak: | Because today is important that companies have efficient changes, this investigation based on the information provided by the company INTERAGRO was performed, as a strategic plan is the essential for the proper functioning of the organization base, for proper development of a strategic plan external and internal analysis of both the macro and micro location of the company performed well being a diagnosis of the current situation was made through a SWOT analysis where the strengths, weaknesses, opportunities and threats found , and therefore a cause and effect diagram to identify the problems of the research was designed. The methodology used to develop this study was based on field research because the information was extracted from suppliers and customers of the company, all supporting techniques and instruments that allowed data collection objects of study, allowing and formulate strategies to…. |
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