Plan de marketing para la clínica revelo gray en el cantón Quevedo, año 2015
This research is a marketing plan for the clinic Revelo Gray in the canton Quevedo in 2015 whose approach to increase the positioning of it, the same as outlined four specific objectives are: Diagnosing the situation analysis of micro and macro environment clinic I Revelo Gray, conduct market resear...
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| Главный автор: | |
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| Формат: | bachelorThesis |
| Язык: | spa |
| Опубликовано: |
2016
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| Предметы: | |
| Online-ссылка: | http://repositorio.uteq.edu.ec/handle/43000/1439 |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
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Добавить метку | Итог: | This research is a marketing plan for the clinic Revelo Gray in the canton Quevedo in 2015 whose approach to increase the positioning of it, the same as outlined four specific objectives are: Diagnosing the situation analysis of micro and macro environment clinic I Revelo Gray, conduct market research, structuring the marketing mix of clinical Revelo Gray, establish strategies for their impact on the implementation of an action plan, determine the budget for the implementation of the marketing plan, by diagnosis shows me how the company is whether or not or has an identifying conduct their business activities empirically, plan what their strengths, weaknesses, opportunities and threats, with market research and get all the information tastes are preferably , reviews of each customer should be noted that structured two questionnaires one for potential customers and another for real, so I get information from two different points of view, strategies are developed the same that are planned actions systematically aimed to achieve the objectives established for the sole purpose of benefiting the clinic for best performance in the action plans the strategies used in carrying out the activities of the plan is detailed, I determine as will the estimated budget to know how much we will invest in the implementation of the marketing plan and finally the control system for the fulfillment of the activities of the plan. The company’s marketing an essential tool for the development of it so this marketing plan aimed at clinical Revelo Gray is in order to get better performance in each of their areas with the study of 4P marketing price, product, place and promotion that is basically the fundamental structure within the company. |
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