Estudio técnico - económico para la implementación de una distribuidora de productos cárnicos Pronaca S.A., cantón Buena Fe, año 2015

In this project is a study for the implementation of a distributor of meat products PRONACA, canton good faith, year 2015, for the purpose of providing residents, a place that expend these products under standards of health, and at the same time offer a variety of meat products, provide good service for the development of the daily sales activities. To carry out this work raised the following specific objectives; the first is to develop a market study to establish the supply and demand of meat products in the canton good faith, the second make a technical study that allows to know the location for the implementation of a distributor of meat products PRONACA S.A., and the third objective focuses on establishing the study that allows to know the investment for the implementation of a distributor of meat products PRONACA S.A. in the canton good faith. As result of the project survey was conducted the inhabitants of good faith acceptance of 90% so that there is a place where you expend PRONACA S.A. brand meat products, the technical study allowed; macro-location, micro-location, infrastructure of the company by Department, location, market research distributor will be located in the Avenue 7 August with 73%. In addition we included other important variables for the implementation of the enterprise as: logo, marketing channels, price analysis. The economic study of the project justified an investment of $93.729,68 for the implementation of the distributor of meat products PRONACA S.A, which will be obtained from own capital.

• Hovedforfatter: Cárcamo Gamarra, Laura Paola (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2015
• Fag: Estudio técnico - económico; Productos cárnicos Pronaca S.A; Implementación de una distribuidora
• Online adgang: http://repositorio.uteq.edu.ec/handle/43000/1102