Diseño de un plan de desarrollo turistico para el canton Pujili de la provincia de Cotopaxi

Tourism today has been characterized by the advantages of the main sources of the country and favors the improvement of the quality of life of the inhabitants and allows the potential of a destination, favoring tourism ventures, the Development Plan aims to prioritize the different strategies proposed for tourism promotion, the account with stages included in: a situational diagnosis establishing the reality of the tourism sector and electronic and socioeconomic components for the current tourism scenario, the second stage the tourist scenario faded the different characteristics that they integrate the sectors of the local economy establishing a planning, coordination and tourist management for the tourist development and promote the canton. Bid as a competitive tourist destination, contribute to the systemic institutionality of the canton taking into account the strategies for improvement in the productive value chain in areas of tourist potential, has a strategic direction where mission, vision, strategic objectives are articulated, values and politics, also involves cantonal strategies to increase the economic benefits in the canton and indicators that allow to measure changes or facilitate the qualitative results, in addition to the territorial management units that comprise the responsibilities and the form of the selection, another strategy of the tourist zoning that allows the planning of the territory and the tourist resources, the third stage involves the development through processes of innovation integrating the actors of the public and private sector, another strategic mechanism is the portfolio of programs and projects aims at With the objectives, goals and actions for the development of tourism in the canton of Pujilí, the monitoring and evaluation strategy is also established, this management tool allows to meet the objectives of the objectives set and the scope of the same, in addition to the information through surveys aimed at the local population and stakeholders, which allows to determine the applicability of the development plan of Pujilí canton.

• Hovedforfatter: Cedeño Vera, Katherine Lisseth. (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2017
• Fag: Planificación; Estrategias; Desarrollo; Gestión; Competitividad
• Online adgang: http://repositorio.uteq.edu.ec/handle/43000/3646