Actualización del plan de marketing turístico del cantón Mocache de la provincia de Los Ríos, año 2019

This project aims to prepare an update for the marketing plan of each of the tourist attractions with which the Mocache canton, province of Los Ríos. In the present investigation, simple random sampling was used to determine the market study, carrying out surveys of a population of 118 people, which were carried out both in the urban sector and in the rural sector of the canton. The SWOT analysis was performed to determine all the points that can be exploited and the things that should be improved in this project. In the promotion and dissemination of the attractions, reference is made to the fact that we can advertise by means of flyers, wedges, billboards and advertising spaces in the town. With the preparation of this project it is intended that the Mocache canton has an enhancement giving it the opportunity to promote and boost tourism by obtaining a better positioning and at the same time integrating all the inhabitants of the sector with regard to restoration, accommodation and services of pubs. In this way, we want the canton to be positioned among the best tourist destinations in the province. Key words: Marketing, promotion, dissemination, attractions, tourism.

• Κύριος συγγραφέας: Coello Rendón, Jorge Luis (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2019
• Θέματα: Marketing; Promoción; Difusión; Atractivos turísticos
• Διαθέσιμο Online: http://repositorio.uteq.edu.ec/handle/43000/3926