Plan de negocio para la implementación de una empresa de asesoría de marketing político, cantón Quevedo, año 2014

POLL political marketing is a project advisory company focused on electoral and political marketing. The same born from the market need palpated through research and knowledge we have about it, because politics and the way they made have changed over time, like ideas and the development of society. Technically poll will technologically updated equipment, with facilities designed exclusively to create harmonious working environment for both customers and employees. Also will have qualified staff and committed to the mission, vision and objectives of the company. 30% of the total investment will be equity and 70% will be financed by the Development Bank: to create the company a total investment of 22 619.06 Which will be financed as follow will be needed. For the company POLL political marketing, major capital expenditures will be made, the same that will be retrieved in a seventy and fourth year day (approximately), the internal rate of return (IRR) of the investment is 58% and the net present value (NPV) is US $ 41 367,91. The cost benefit ratio is 0.83 cents per dollar of investment. Throughout the evaluation performed is determined to implement the recommended advisory firm political marketing that will focus on personalized addressing the market requirements of the city of Quevedo.

• Autor principal: Montes Acosta, Viviana Magdalena (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2015
• Materias: Plan de negocio; Implementación de una empresa; Marketing político
• Acceso en línea: http://repositorio.uteq.edu.ec/handle/43000/1171