Estudio de factibilidad para la creacion de un centro estetico en el canton buena fe, provincia de los rios

This research is a quantitative and qualitative study concerning the technical and economic feasibility for the creation and implementation of an aesthetic center in Canton Good Faith, whose information was obtained through surveys of 235 inhabitants and interviews applied to 5 owners gyms and SPAs, that when they are in the municipal cadastre. According to research most people and especially the elderly sedentary and stressed, and this is the second leading cause of death in the world, which was performed, the following analysis: A situation analysis which studies the macro and micro environment factors to determine the impact of variables such as demographic factors, economic conditions, competition, socio-cultural, political and legal, as well as the opportunities and threats in the environment, plus the strengths and weaknesses of the company. The important thing is that this company offered the gym and SPA services in one place, which in our city can not be found. Inside the gym corresponding services are provided fitness and aerobics and in the SPA treatments are carried out to reduce weight and measures, hairdresser, massages are also given, which are used for equipment and appliances with modern technology, personal professional, excellent customer service and the cost of services is not greater than the competition. The study is organized legal and administrative human resources, financial and materials that have the company to achieve the objectives in strategic planning. Finally we present the legal framework to begin operations of the company. For normal operation is required a total investment of $ 56.607,50, of which 30% was equity and 70% financed with bank loan, payable in 5 years. The overall project from the point of it economically viable and attractive so it is recommended for implementation. According to the analysis of indices of economic and financial evaluation, the net present value of $ 138.766.05, internal rate of return 101.07% and 4.39 cost benefit thereof that are favorable and attractive for the investor to make inroads market, which shows that economics is feasible and profitable if the proposed conditions are maintained.

• מחבר ראשי: Velez García, Carmen Aracely (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2012
• נושאים: Estudio De Factibilidad; Creacion De Un centro Estetico
• גישה מקוונת: http://repositorio.uteq.edu.ec/handle/43000/2625