Identidad visual corporativa, para la proyección de imagen de la operadora turística “recorriendo rutas”, ubicada en la ciudad de Quevedo, periodo 2015

When we talk about the Corporate Visual Identity, we can say that it is a system of communication, both internal and external, which pronounces the image from any point of view, being a fundamental tool at the time of distinguishing themselves from the competition. “Recorriendo Rutas” is a company dedicated to providing services exclusively on tourism. This project originated from the need to recover the Corporate Visual Identity that is losing the company, improving its image and designing an appropriate Corporate Identity to project its target audience. The design of its Corporate Identity has its main task the redesign Isologo (Image) of the Tour Operator “Recorriendo Rutas”, since in the final image of the internal and external company staff projects, including graphics, texture , typography and shape, to obtain these results surveys (external public) and interviews (internal public) were performed, the development of a Corporate Visual Manual, which will provide information on the correct use of the image was also developed and all what refers to stationery, CD covers, clothing and outdoor advertising (outdoor or transit sites in transport). In this proposal the development of a Media Plan, tactic applies different techniques to solve how massively spread a message of the most profitable and efficient joint, also it developed an institutional website which is expected to help and correct the development of their activities and tourist services. Keywords: Visual Identity, Corporate Image, Tour Operator, Brand Visual.

• Auteur principal: Zambrano Recalde, Patricia Estefanía (author)
• Format: bachelorThesis
• Langue: spa
• Publié: 2015
• Sujets: Identidad visual; Imagen corporativa; Operadora turistica; Marca visual
• Accès en ligne: http://repositorio.uteq.edu.ec/handle/43000/3878