Plan de negocios para la creación de una comercializadora de pañales en la parroquia San Carlos, cantón Quevedo, año 2015

The main objective of this research project was to design a business plan for the creation of a marketer of diapers in the parish of San Carlos, in order to demonstrate the viability of the market, technical and economic-financial situation of a company of this type, by field research with the application of point observation and survey techniques, and library research to support this theory and scientific research project. Thus, through market research was learned that the 56.41% of the economically active population buys baby diapers, there is an unmet demand for 2016 of 693,908 units diaper. The company will be able to cover 78.86% of the unmet demand in 2016, and intends to locate on the main avenue of the parish San Carlos Quevedo canton exit to the streets right margin between Burgos and Ramon Fuentes dyed. An investment of $ 77,217.52, of which 40% with equity and 60% in loans are financed is estimated. Set the recovery rate on capital is 12%, the net present value to be 5 years of the project will be $ 4,529.10 and the internal rate of return 14.23%, for every dollar invested will have a gain of $ 0.16. In 2016 should sell 310,178 diapers to reach breakeven. According the results, the implementation of the project is viable and profitable because there is unmet demand for diapers in the target market, the technology required to create the company exists in the country, the profitability indicators show that the trading will recover its investment and generate surplus for the first five years of implementation of the business plan. Keywords: business plan, market research, technical studies, economic-financial study, disposable diaper.

• Autor Principal: Saltos Cabrera, María Cecilia (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado: 2016
• Subjects: Plan de negocios; Estudio de mercado; Estudio téccnico; Estudio económico financiero
• Acceso en liña: http://repositorio.uteq.edu.ec/handle/43000/3202