Plan estratégico para mejoramiento de los servicios del comercial "Alava" cantón El Empalme, año 2015

The development of this project titration was based on the problem of designing a strategic plan to improve services trade "Álava" El Empalme Canton 2015, said Comercializadora is located on the road to La Guayas, a hundred meters from the Holy Church heart of Jesus having as its goal, this project, a venture and application of all types of study methods explained in the classroom as a student, for an appropriate form of development of the strategic plan a diagnosis of the company was conducted, so as found the problem by what was happening, also a SWOT analysis to identify the strengths, weaknesses, opportunities, threats, and from here the strategy matrix was performed, mission, vision, so it becomes a powerful diagnostic tool , correct analysis and decision to implement the action plan thus improving administrative processes of business decisions. The methodology used in this study was supported documentary information, implementing methods such as inductive, deductive and analytical that helped understand and observe the problem, so therefore an interview administrator commercial and all these techniques entailed a draw conclusions where it was found that his administration have not been included strategies or control system activities to help improve the economic situation the same and therefore this strategic plan studying each of the problem by analyzing the strengths, weaknesses, opportunities and threats that the company and future are implemented through the action plan already drawn up by the author of this research project. Keywords; Strategic Plan, SWOT Analysis, Business Process Services.

• Hlavní autor: Toala Macias, Jonathan Jhonny (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2016
• Témata: Plan estrategico; servicios del comercial,
• On-line přístup: http://repositorio.uteq.edu.ec/handle/43000/5219