Plan de negocios para la producción y comercialización de camas infantiles decorativas, cantón Quevedo, año 2014.

This study aims to create a business plan for the production and marketing of infant decorative beds in the canton Quevedo. In order to develop this it was elaborated a market research, marketing plan, a technical study with its own production and organizational plan, and a financial plan within which positive results were obtained. The summary chapter of this research is detailed: In Chapter I, introduction, investigation questioning, objectives and hypotheses are established. In Chapter II, the theoretical framework where the theoretical foundation, conceptual basis and legal foundation based on texts and documents obtained from the website specified occurs. The main topics covered in this research are Business Plan, Production and Marketing. In Chapter III, the research methodology where the methods and techniques implemented in this study as they are the population surveys and interview with a member of the Board of Craftsmen of Quevedo is established. In Chapter IV, the results of the interview and surveys conducted to address the hypothesis are discussed. Finally in Chapter V, conclusions and recommendations of the business plan obtained in the development of detailed research.

• Autor Principal: Valero Vera, Gabriel Lenin (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado: 2015
• Subjects: Negocios produccion; camas decorativas
• Acceso en liña: http://repositorio.uteq.edu.ec/handle/43000/4911