Plan de marketing para la hostería “las pirámides”, en el cantón La Maná, año 2015.

Marketing Plan for the positioning of the inn canton pyramids Manna 2015, I performed in Canton La Mana, Cotopaxi Province. He had the following objectives: An analysis of current situation and determine marketing objectives that help potentiate sales of services in the inn "The Pyramids" Developing an action plan and implement marketing strategies that will generate adequate positioning the inn "the Pyramids", budget execution and control system that contribute to proper compliance with the tavern business objectives. Based on these objectives, the research found that the positioning primarily the inn "Pyramids" is low which places third in remembrance market. Strategies marketing plan that will develop the Inn "Pyramids" are as follows: In the product strategy, the new brand slogan is "relaxed time with your family" besides the menu of the meals will be improved, and beverages and efficient service will be provided. Pricing strategy is to ensure that the prices of the services offered are kept, plus service packages will be made to certain user groups. The strategy will be to create alliances Square with a new participant in the distribution channel, as is the tourist agency Reptile Xpediciones. The promotion strategy will build an advertising campaign, which will consist of two stages. Each stage will last three months. The campaign will use the following means: Advertising ATL (Radio Bonita, Stereo La Manna) leaflets and posters, events (fairs), and seasonal promotions. The amount of budget required for the implementation of the marketing plan and control means for giving the track the various actions and activities to be developed during the implementation of the marketing plan will be $ 8,306. Keywords: marketing, marketing plan, inns

• المؤلف الرئيسي: Medina Calderón, Katty Esperanza (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2016
• الموضوعات: Marketing; Pla de marketing; Hosterías
• الوصول للمادة أونلاين: http://repositorio.uteq.edu.ec/handle/43000/4542