Optimizacion del proceso post-venta mediante una estrategia de servicio al cliente de la empresa "Industrias Villavicencio"

The present research project was carried out in order to develop a design of a post-sale customer service strategy in order to generate added value in the service chain of the Industries Villavicencio Company. This research allows us to identify what are the risk factors present in each of the activities within the production process of the company and thus implement the strategic planning that allowed the company to reinvigorate its production with an adequate restructuring of its productive activities allowing it to meet the deadlines for production and delivery of products and services to its customers, and a postsale service was incorporated to generate an environment of well-being, confidence and comfort for the customer, giving it an added value for the services and products offered by the company. In this research, a combination of qualitative and quantitative approaches, descriptive and exploratory type was carried out; methods were used such as: documentary inquiry, consultation of experts, polling, among others that allowed to identify which are the risk factors present in each of the activities within the productive process of the company, in which a series of strategies for the implementation of the design of the aftersales service. With the implementation of the design of strategies to the area of post-sale will be achieved to provide a quality service to the customers of the company, tracking the quality of the products. Ecuador is a developing country, full of opportunities, ready to receive new ideas and put them on the market, a country where even with economic barriers are born companies that help the growth of the region, generating new sources of work and promoting the economy of it. Key words Post-Sale, Added Value, Customer

• 主要作者: Villavicencio Alvarado, Daniel Abel (author)
• 格式: bachelorThesis
• 语言: spa
• 出版: 2018
• 主题: Post Venta, Valor; agregado, cliente.
• 在线阅读: http://repositorio.uteq.edu.ec/handle/43000/2913