Estudio de mercado para la creación de una empresa especializada en el servicio de limpieza de hogares, locales comerciales e instituciones en el cantón Balzar

This research was conducted in the canton Balzar located at km 105 km of the road to the Junction of the province of Guayas, and its purpose was to conduct a market study for the creation of a cleaning services company for homes, and commercial institutions Balzar canton, to know the acceptance of the service will offer. Market research conducted once it was known existing problems of canton Balzar on the basic need that exists not have a company that provides cleaning services for homes, shops and institutions of the canton, due to today days are very important factors are: incorporation of women into the labor market and the scarcity of free time to cleaning. The development of the questionnaire consisted of 12 questions selected, containing the same knowledge of the feasibility and the importance that the creation of a service company cleaning homes, shops and institutions in the Canton Balzar, which yielded a large percentage of acceptance to this proposal. The instrument used, they survey it conducted in order to comply with the objectives presented within the research and get in the verification of the hypothesis, which stated that if he would accept a joint cleaning within the Balzar canton market was fundamental question in the survey consider the value you pay for the cleaning service, as this manner is referred to the expectations of customers using the services offered by the company. Knowing the results obtained in the survey on the feasibility of creating a cleaning company, a proposal was elaborated in order to generate an idea of the corporate image, corporate organization and would cost the business project intended to create, was taken into account the most important to start the operation of the company.

• Hlavní autor: Pachay Reyes, Linda Diana (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2012
• Témata: Estudio de mercado; Proceso de limpieza
• On-line přístup: http://repositorio.uteq.edu.ec/handle/43000/2587