Plan de negocios para la creación de una tienda de ajuares de marcas para bebés en el cantón Quevedo, año 2013

Research was conducted in order to determine the feasibility and sustainability of a business plan for the creation of a store brand baby layettes in Canton Quevedo, addressed to meet the need of fashion dress the infant. With the market survey was conducted to ascertain the preferences, needs, tast...

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Bibliografski detalji
Glavni autor: León Muñoz, Wilmer Stalin (author)
Format: bachelorThesis
Jezik:spa
Izdano: 2015
Teme:
Online pristup:http://repositorio.uteq.edu.ec/handle/43000/4450
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Opis
Sažetak:Research was conducted in order to determine the feasibility and sustainability of a business plan for the creation of a store brand baby layettes in Canton Quevedo, addressed to meet the need of fashion dress the infant. With the market survey was conducted to ascertain the preferences, needs, tastes of parents, family and friends regarding buying baby clothes. It should be noted that there are many local baby clothes in the canton Quevedo, however upon learning of preferences in the lines of baby clothes with consumers, is considered working with clothing lines of Carter's, Mi bebe, Disney , baby grows among others found on the market. This project aims to meet the needs that families have when buying clothes for their babies, garments must be of good quality and accessible to the population of Quevedo prices. It should be noted that in the market there are many competitors who daily struggle to keep taking your potential customers and attract new customers especially those who can meet your requirements in children's fashion. It should be borne in mind that grave goods store "Baby Chip" works with baby clothes brand that is good quality clothes. Thus there are competitors working with a line of cheap clothing, which is acceptance. However it noted that since people are learning the experiences that it is better to buy a quality garment that several economic usage because this is damaged faster economic It is the garment.