Diseño de identidad visual corporativa y producción de material publicitario bajo herramientas digitales para la difusión de los servicios del área deportiva “Gimnasio Universitario” de la Universidad Técnica Estatal de Quevedo
This project was carried out with the purpose of creating the corporate Visual Identity and production of advertising material under digital tools for the dissemination of the services of the sports area "Gymnasium Universitario" of the State Technical University of Quevedo. The methodolog...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://repositorio.uteq.edu.ec/handle/43000/3702 |
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Add Tag | Summary: | This project was carried out with the purpose of creating the corporate Visual Identity and production of advertising material under digital tools for the dissemination of the services of the sports area "Gymnasium Universitario" of the State Technical University of Quevedo. The methodology used was to compile all relevant information in order to achieve the proposed goals. Different types of research Were used to find and relate localized information in books and scientific articles, the same ones that served as a guide to determine the content that must be present in the document. For the fulfillment of the objectives of the project, various activities were carried out with the collection of primary information through the observation method in which interviews were carried out to the sports promoter, and secondary information was obtained from Various bibliographical sources in order to support the joint proposal of surveys made to the students of the first, fifth and tenth semesters of the Systems and Software Engineering career The results obtained allowed to have a Conception of idea about the needs and limitations that exists in the Gym Within the framework of the development of the project it was also necessary the use of various programs as resources for the creation of the visual image of the gymnasium and the various means of publicity as they are; Adobe Photoshop, Adobe Illustrator is essential tools for the creation of graphic arts. It Was possible to demonstrate through the design of the corporate visual image the benefits provided by the sports area with regard to mental and physical health for the community UTEQ who are interested in carrying out the disciplines offered by this institution, and through The development of the different advertising elements to make known the services they offer. Keywords: Brand, Corporate Identity, Advertising Media, Communication. |
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