Plan de marketing para la comercialización de cuatro hortalizas orgánicas de fruto, en el cantón Quevedo, año 2014

This research aims to develop the marketing plan for marketing four fruit organic vegetables in the canton Quevedo, allowing increasing attendance of customers at stores and supermarkets, presenting a variety of organic fruits and vegetables Eggplant , tomato, pepper and cucumber to market a product in the local market that have better quality of nutrition care for the welfare and health of the inhabitants. Also through the application of research techniques and survey the market study was conducted at the economically active population of the canton Quevedo is of 74,995 inhabitants by 2014, with a sample corresponding to 383 surveys to know the behavior of the supply and demand of the four organic vegetables, deductive method was also used to establish the conclusions of the results achieved through surveys of the four organic vegetables fruits, organic vegetables currently identified marketing channels to meet the step in which the four fruit organic vegetables come from the producer to the consumer, it also lacks marketing strategies to market the products in shops and supermarkets in the town, indicating the lack of a marketing plan thus affecting the marketing of organic vegetables gaining little knowledge of this product by the inhabitants of the canton of Quevedo, it is for it to be done emphasis on media for marketing the four fruit organic vegetables. 100% of respondents who consume vegetables and 95% of respondents consider if they are willing to pay a higher price for organic vegetables. The above is the proposal for four marketing organic vegetables fruit identifies strategies through marketing mix based on product, price, place and promotion-advertising.

• Hlavní autor: Cervantes Peña, Alberto Wellington (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2015
• Témata: Comercialización; Hortalizas orgánicas; Cantón Quevedo
• On-line přístup: http://repositorio.uteq.edu.ec/handle/43000/5153