Plan de promoción y publicidad para Comercial Saltos de la parroquia Moraspungo. Año 2013

The present investigation is carried out it in the Comercial Saltos of the parish Moraspungo in a period of 180 days. For the realization of the same it was made appropriate use of the techniques and outlined evaluation instruments, the same ones that allowed to apply each one of the investigation methods correctly. The analysis and the realization of personal surveys to the clients and potential clients of the company were useful to examine the form like he/she has been carried out the promotion of sales inside the organization, it stops then with the obtained information and analyzed in both cases, to elaborate a promotion plan and necessary publicity so that the company increases its market share. In the proposal of the present investigation project it was designed a promotion plan and publicity with their respective variables of the mix of Marketing that you understand: strategies of the products, price, square and promotion. Marking emphasis in the techniques of promotion of sales. The design of the promotion and proposed publicity was implemented according to strategies for the lines of products that he offers the company, already designing a promotional package according to some approaches used inside the organization but not structured neither captured inside a plan, a proposal of advertising campaign was elaborated with its respective plan of means. All the proposed processes have a working sequence that you/they give origin to the promotion mix, so that this way all activity that is carried out, related to the promotion and to the publicity, this surmised in function of the present plan, strategy that will allow capturing more clients.

• Հիմնական հեղինակ: Montenegro Mantilla, Lorena del Pilar (author)
• Ձևաչափ: bachelorThesis
• Լեզու: spa
• Հրապարակվել է: 2013
• Խորագրեր: Plan de promoción y publicidad; Comercial Saltos; Moraspungo
• Առցանց հասանելիություն: http://repositorio.uteq.edu.ec/handle/43000/3132