Estudio de factibilidad económico, financiero de un proyecto de inversión para instalar una microempresa procesadora de ají en el cantón Quevedo provincia de Los Ríos, año 2013
The majority of homes of middle and high class consumes at least a variety of native chilis. Only 15 % of the interviewed homes indicated that they were not consuming chilis principally because he does not like the piquant one or his flavor in general, or because they consider them to be harmful for...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://repositorio.uteq.edu.ec/handle/43000/4169 |
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Add Tag | Summary: | The majority of homes of middle and high class consumes at least a variety of native chilis. Only 15 % of the interviewed homes indicated that they were not consuming chilis principally because he does not like the piquant one or his flavor in general, or because they consider them to be harmful for the health. The majority of homes (70 %) buys chilis yellow, red, and domestic that are native of the zone About 15 % buys alíes of different varieties The varieties of native chili that there are positioned commercial on the market quevedeño exclusively red, yellow sound, mouse and householder. The supermarkets in Quevedo offer them in a regular way. It is necessary to stress that inside these chains, the price of sale changes depending on the specific location of the establishment, since this price is depending onFunction of the acquisitive level of the segment to which the potential buyers belong. The sales of chilis fresh and semi-processed in the supermarkets it is predominantly led by yellow chili, followed for red. The volumes of chili of other varieties are minor, since this type of native chili is commercialized almost exclusively of dry form. the transformed products that are commercialized in supermarkets, 98 % is elaborated on the basis of the principal varieties of native chilis indicated previously and 2 remaining % corresponds to products elaborated with imported chilis. The presentation of the native chilis most sold in volume they are the sauces with 93 % of market share. The ground chilis represent 6 % and pickles 2 %. The leading brand on the market of native processed chilis is TO Alicorp's DINNER, followed of THE ORIENTAL ONE of National Industry of Food Conserves S.A. ELOQUENT). At present the sauces of chilis are a seasoning used in the majority of the menus. |
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