Plan de marketing de la distribución del producto queso Santa María de agroindustrias wisconsi, para incrementar la participación en el mercado en Santo Domingo, 2015

For the development of this research the main problems affecting the company were analyzed, which create a straitjacket in favor of development that give rise to the subsidiary that is the lack of market share, which shall describe: the company does not have sales staff to manage and develop distribution channels, a marked deterioration of the current point of sale located in the canton Santo Domingo is evidence do not apply advertising tactics, the organization employs promotions in their offers. The research aims to increase participation in the product market Santa Maria AGROINDUSTRIAS cheese WISCONSIN your retailer located in downtown Santo Domingo, after observing the results of the surveys, was identified that the company not apply actions to increase its market share for that reason, the work done to generate a level of product identity cheese in the minds of the population. These aspects will be achieved by implementing strategies described in this report. Finally in the propositional framework, solution is given to problems through strategies such as: special offers, campaign prospecting for customers through websites, direct mail through tastings and mass media, adequacy of internal facade of POS and merchandising of products aimed at increasing participation in the product market Santa Maria de AGROINDUSTRIAS WISCONSIN cheese.

• Main Author: Vega Álvarez, Gilbert Dunncan (author)
• Format: bachelorThesis
• Language: spa
• Published: 2015
• Subjects: Plan de marketing; Distribución del producto queso Santa María; Incrementar la participación en el mercado
• Online Access: http://repositorio.uteq.edu.ec/handle/43000/3166