Plan de marketing para la cooperativa de ahorro y crédito San José de Chimbo, canton Ventanas, año 2015.

The implementation of this work is framed in the development of a marketing plan for the credit union San José de Chimbo Canton windows. For the development of qualitative and quantitative research methodologies they were used. Which it was applied by field observation techniques, data collection and interview were carried to Ms. Campusano Guissela manager of the cooperative. La Cooperative San José de Chimbo targets medium and medium-low income segments of individuals and small businesses (microcredit, the main product offered consumer credit and savings account for children, youth, adults, regardless of marital status of the same ) .The Cooperative has not defined strategies to make yourself known to your target audience and devoid of advertising activities therefore advertising strategies that are made empirically, which is little advertising that is done to publicize products and services tender. The cooperative does not have a marketing plan, which does not allow a good development in institutional activities, which affect the improvement in the administrative management processes. That is why it is intended to propose a marketing plan that is stated in this document. The results obtained by the Cooperative do not have the proper advertising, what advertising strategies as stated: rolling billboard and advertising. It also aims to make promotional strategies for members of the institution as gifts: key fobs, notebooks, pens and raffle coupons vehicle Zero Km.

• Autor principal: Zuñiga Ruales, Ivanna Jisela (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado em: 2015
• Assuntos: Plan de marketing; Cooperativa de ahorro y crédito; Ventanas, año 2015
• Acesso em linha: http://repositorio.uteq.edu.ec/handle/43000/660