Plan estratégico de marketing para la comercialización, de la canasta básica familiar, en la parroquia Nicolás Infante Díaz, sector playa grande, cantón Quevedo provincia de Los Ríos, año 2015-2017

This research was conducted in the parish Nicolas Diaz Infante; Large Beach Los Ríos Province sector with the objective of completing a Strategic Plan Segmenting the market objectively, to project expenditures and revenues incurred by the project. The research project "STRATEGIC MARKETING PLAN FOR THE MARKETING OF FAMILY BASIC BASKET IN THE PARISH NICOLAS DIAZ INFANTE SECTOR CANTON QUEVEDO PLAYA GRANDE RIVER PROVINCE, YEAR 2015-2017". Contents: Introduction, Problem Identification, Justification, Objectives, Hypothesis, Theoretical Framework, Materials and Methods, Analysis and Interpretation of Results, Conclusions, Recommendations, Bibliography and Appendices. Fundamentals related to the contextualization of the problem are analyzed. The Ecuador still lacks a basic package which will cover what an average family needs to live; Currently, baskets consider both food expenditures such as housing, clothing, furniture, equipment, education, transport and various additional concepts are also expected to discuss research and goals which changes the following question arises: Is the development of a strategic marketing plan for marketing the basket, help solve managerial and organizational problems facing families? In carrying out the research was considered the help of employers in the parish, ordinary citizens but different in entrepreneurial mindset.

• Egile nagusia: Morales, Eliana Dolores (author)
• Formatua: bachelorThesis
• Hizkuntza: spa
• Argitaratua: 2015
• Gaiak: Plan estratégico de marketing; Canasta básica familiar; Sector playa grande
• Sarrera elektronikoa: http://repositorio.uteq.edu.ec/handle/43000/1152