Plan de nogocio para crear una planta procesadora y comercializadora de mani para el mercado detallista del canton Quevedo, año 2014.

This work is done before the interest shown by the citizens of the city of Quevedo to acquire peanut products for family consumption, the results demonstrate the feasibility of investment on a business plan to create a processing plant and marketer of peanuts for the retail market Quevedo Canton. The problem was analyzed through the formulation by the question: What is the feasibility of creating a company dedicated to processing and marketing of peanuts in the city of Quevedo.? The overall objective indicates the primary endpoint of the investigation "feasibility study" where the project dimensions arise through market research, technical, economic and financial served to structure the theoretical framework. Market research responds to a descriptive approach, with the population to the inhabitants of the city of Quevedo and 396 people taken as a sign to those who were given a survey to collect data. The technical study is shown to be necessary to invest $158.963,44 for the implementation of the project, for the purchase of machinery, equipment, supplies, raw materials, among others. In the economic study, the net profit of the project is demonstrated during the years of life, and the study of financial evaluation notes that the internal rate of return is 30,49%, the NPV is $49.628,51 and breakeven is normal, why project implementation is recommended.

• Main Author: Moreira Fernandez, Paola Pamela (author)
• Format: bachelorThesis
• Language: spa
• Published: 2015
• Subjects: Negocio planta; procesadora, mercado
• Online Access: http://repositorio.uteq.edu.ec/handle/43000/4963