Plan estratégico de importadora Madoba S.A. para mejorar su competitividad y la rentabilidad en el periodo 2013 – 2017
The investigation work presented was realized for the Madoba enterprise S.A, located in the Quevedo city and its main activity is the commercialitation of household appliances like this agroforestales equipments, movables and motorbikes. The study that I realized in the Madoba enterprise S.A. would...
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| Autor principal: | |
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| Formato: | bachelorThesis |
| Lenguaje: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: | http://repositorio.uteq.edu.ec/handle/43000/4265 |
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| Sumario: | The investigation work presented was realized for the Madoba enterprise S.A, located in the Quevedo city and its main activity is the commercialitation of household appliances like this agroforestales equipments, movables and motorbikes. The study that I realized in the Madoba enterprise S.A. would serve to best its competitive level since it will found its strategy plan, about issues and concepts of progress and help it to generate competitive advantages to compete here and other countries and so, to satisfy its expectatives. It is there for necessary to realize at first an investigation and a very deep analysis about the processus and products of the enterprise to know clearly the expectatives of the customers. So that the perception that customers have of the enterprise. All profit that the enterprises have, it will be in the sellings, the utilities in the future, and for the identification of new opportunities of market |
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