Plan estratégico de marketing para el desarrollo empresarial de la empresa pública vial provincial de los ríos - EMVIALRIOS. Periodo 2014-2017
Socio-economic development of Ecuador, its sustainable basis has been operating Agricultural, Industrial, Commercial and services; sectors that require road communication paths are in good condition, allowing the mobility of the product from the production site to market to market, this implies that...
שמור ב:
| מחבר ראשי: | |
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| פורמט: | bachelorThesis |
| שפה: | spa |
| יצא לאור: |
2015
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| נושאים: | |
| גישה מקוונת: | http://repositorio.uteq.edu.ec/handle/43000/1895 |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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הוספת תג | סיכום: | Socio-economic development of Ecuador, its sustainable basis has been operating Agricultural, Industrial, Commercial and services; sectors that require road communication paths are in good condition, allowing the mobility of the product from the production site to market to market, this implies that the National Government, Provincial focus their management in paths first and second order. The Province of Los Rios is in development, subject to global changes in the entire production sector; to become one of the mainstays in the sustainable development of the area, the provincial government to meet community development, in particular the access roads and the creation of micro enterprises oriented agricultural projects to improve the standard of living of the population in the area, means that the plan of the central government for the good life unfolds The present study in the field of asphalt industry for the production of asphalt for roads, it has been exploited in an inappropriate manner, means that the road sector, is being given due weight, giving rise to deterioration of roads, flaw that prevents sustainable development of production at all levels, on the other hand the poor state of the roads communications give rise to traffic accidents continuously. The results, product research, allowed to assert that the company has a production structure equipped with advanced technology for the operation, premise that the implementation the proposal meets the needs of the productive apparatus of the Province, same as for functionality will be guided tool a guiding framework that rests under the parameters of the marketing plan containing all strategic programs that expand its market nationwide. |
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