Plan estratégico para la optimización de los servicios en el departamento de comunicación y promoción social, del Gobierno Autónomo descentralizado municipal de San Jacinto de Buena Fe, período 2014-2018

The research was conducted in the Department of Communication and Social Promotion of Decentralized Autonomous Municipal Government of San Jacinto of Buena Fe, Los Rios province, during the year 2014. This research project is an important contribution to the career of Management, allowing you to create a solid foundation for the development in the workplace and evaluate tasks that meet a professional advice in this competition. The overall objective of the research is: “Propose the optimization of the management of the Department of Communication and Social Promotion of Decentralized Autonomous Municipal Government of San Jacinto of Buena Fe, through the strategic plan to be implemented in the period 2014-2018”. The general hypothesis was raised: “The implementation of a strategic plan, influence the optimization of the management of the Department of Communication and Social Promotion of Decentralized Autonomous Municipal Government of San Jacinto of Buena Fe, in the period 2014-2018”. The research methods used to develop the work without any problems shown, also the results of the surveys will be conducted to Department staff and users, each with their analysis and interpretation occur, they helped the current situation and create the respective internal and external strategies for the benefit of the Department, institution and users. Based on the results exposed that 57% of staff are familiar with the Vision and Mission statement which prevents the development of the Department; 42% of users consider to be improved information strategies, while it is important for 94% of the Department's existence and development of a strategic plan, these results are significant for the proposed implementation plan.

• Main Author: Choez Rosado, Zaida Lisseth (author)
• Format: bachelorThesis
• Language: spa
• Published: 2015
• Subjects: Plan estratégico; Optimización de los servicios; Comunicación y promoción social, GAD de San Jacinto; Buena Fe, año 2014 - 2018
• Online Access: http://repositorio.uteq.edu.ec/handle/43000/406