Plan de marketing para la escuela de danza y modelaje Carmen Zapatier del cantón Quevedo 2015

This research is based on the elaboration of a marketing plan for the School of dance and modeling Zapatier Carmen in the city of Quevedo 2015, stating that the main problem is what way influences the development of a plan marketing and its benefit in improving the image of the School of Dance and modeling Carmen Zapatier and market positioning ?, this has caused loss of customers leaving to grow in the competitive market, which remains worried because this owner causes decrease in their expected earnings. The study analyzed within the contextual framework of research the causes and effects of the problem, the lack of implementation of a marketing plan for the School of dance and modeling Carmen Zapatier establishing justification showing that it is important to study because it will implement marketing strategies, determining the main objective of developing a marketing plan to increase market share Quevedo Canton. According to the results of the study states that 61% of people know little dance school and modeling Zapatier Carmen, the little knowledge he possesses the market evidence, this structure encourages marketing strategies that help offer services and products in quevedeño market, and the analysis of the marketing mix, taking into account the variable product, price, place and promotion, where selected as advertising various media including radio, banners, leaflets and gifts that allowed promoting the School was held Dance and Modeling. For the required amount of investment for the implementation of the proposal it was necessary to establish a budget of $ 6,500.00 of the strategies suggested to implement.

• 1. autor: Ibarra Balarezo, Jairo Dario (author)
• Format: bachelorThesis
• Język: spa
• Wydane: 2015
• Hasła przedmiotowe: Plan de marketing; Carmen Zapatier; Escuela de danza y modelaje
• Dostęp online: http://repositorio.uteq.edu.ec/handle/43000/1166