Plan de markenting para su farmacia "NIURKA", de la ciudadela San José, parroquia Viva Alfaro canton Quevedo ,año 2012

This research was conducted in order to make a Marketing Plan for your pharmacy "Niurka" the Citadel of San José parish Viva Alfaro, Quevedo Canton, for which it was necessary to study the demand of the sector through the implementation of market research, also studied the performance of sales of the years 2010-2011 through the history of the company and the marketing plan was designed taking finds the current situation and needs of the company. It was found that in the year 2010 your pharmacy Niurka presented a decline of 10% in sales, generated by the weak commercial management and lacking implementation of strategic marketing plans. The lack of marketing strategies is generated by the low level of knowledge and experience of the Manager. Lacking implementation of marketing and little knowledge of the administrator tools has had impact on enterprise development and business activities. The shortage of complementary services such as the application of injections, serums, respiratory therapy, assessment of the condition of the patient through the diagnosis of your vital signs, have transgressed in the capture and customer. The marketing plan is established in order to optimize sales and increase revenue in your "Niurka" Pharmacy, through the implementation of strategic plans, established according to the SWOT of the company and the needs of consumers. This will improve the service and increasing sales volume; will also generate more favorable revenue to increase new additional services that auxiliary to the community in the sector. This implementation both the owner and customers will benefit, that the first will improve the company and thanks to this progress consumers will serve as the new services and pharmaceutical products. The research was feasible, because it featured support resources to establish your marketing plan, also had the economic contribution of the owner of his pharmacy Niurka, who considers possible and cost-effective implementation of innovative marketing strategies to optimize the commercial development of the business. In addition the methodological and investigative field used several methods, types, techniques and instruments, which made possible the collection of primary and secondary information. Analyzing the current situation we planned the implementation of marketing strategies to meet the demand of the Citadel St. Joseph, parish Viva Alfaro, offering new services, pharmaceuticals and setting lower prices as opposed to competition. Ultimately you want to optimize the level of sales, satisfy the demand of the sector and enhance the corporate image of his pharmacy Niurka used promotional strategies, competitive and tempting.

• Váldodahkki: Triana Sacón, Johana Janeth (author)
• Materiálatiipa: bachelorThesis
• Giella: spa
• Almmustuhtton: 2012
• Fáttát: Farmacia Niurka; Ciudadela San Jose
• Liŋkkat: http://repositorio.uteq.edu.ec/handle/43000/2617