Gestión del talento humano y su impacto en la competitividad empresarial de int food services corp. s.a “kfc” del cantón Quevedo, año 2024

The purpose of this research is to evaluate the impact of human talent management on the business competitiveness of KFC in the Quevedo canton in 2024. To achieve the results, descriptive, documentary, and field research methods were used, while the methods were inductive, deductive, and analytical, with a mixed approach, combining quantitative and qualitative data collected through instruments such as surveys, interviews, and PESTEL analysis. The research population consisted of one manager, eight administrative and operational trainers, and 33 associates from KFC Quevedo. The results allowed us to identify human talent management practices that enhance productivity, such as continuous training, the use of technology, and legal compliance. However, there are weaknesses such as limited opportunities for advancement, limitations in job inclusion, and inflexible schedules. Statistical analysis reveals high reliability in the instruments applied, with Cronbach's alpha values of 0.990 and 0.986. Spearman's correlations (0.943 and 0.936) confirm a significant relationship between human talent management and business competitiveness. The chi-square test (67.192; p = .000) and the linear-by-linear association (p = .017) reinforce this association. These results validate the robustness of the data and the consistency of the variables analyzed. The study's conclusion indicates that, according to employees, their participation and consideration of internal policies is limited. Although the indicators reflect progress, significant gaps remain to be closed.

• Tác giả chính: Patiño Loor, Marco Fidel (author)
• Định dạng: masterThesis
• Ngôn ngữ: spa
• Được phát hành: 2025
• Những chủ đề: Capacitación; Eficiencia; Comunicación; Motivación
• Truy cập trực tuyến: https://repositorio.uteq.edu.ec/handle/43000/8679