Plan de negocios para la creación de una empresa dedicada a la comercialización de lubricantes en el cantón Pangua, año 2015

This research aims to become an alternative for or investors of a company marketing lubricants in Pangua canton where the feasibility would the company was analyzed, the low supply of these was detected, and the unmet demand that exists in the market automotive, this has impacted directly on the economy of the people living in this town because the mobilization to nearby cities generates additional costs, citizenship little interest shown in implementing a business of this nature, making this idea an opportunity for an investor who is interested in selling lubricants in the canton Pangua. This problem directly affects the socio-economic development of the town, so the market was studied considering key factors such as supply and demand for lubricants, needs, tastes and references. a marketing plan that led to strategize price, place, promotion and product that will offer the marketer once operations begin in the canton Pangua, technical and organizational study feasible the location and physical engineering that would be structured such business, also specifies how the company can begin operations by setting the operational part, materials and resources needed. And last financial statements were prepared detailing all income and expenses that would have the marketing, these are the developed through a financial economic study. This business plan is financially viable as it developed the financial evaluation was learned that the net present value is $ 74.410,23 which means that the value of money over time the project is profitable and the internal rate of return is 86% this exceeded the showing required by the market return for its investors with a cost of $ 1.47 and a payback period of investment one year three months and eighteen days benefit.

• Автор: Salazar Días, Wilson Javier (author)
• Формат: bachelorThesis
• Мова: spa
• Опубліковано: 2016
• Предмети: Plan de negocios; Comercialización; Estudio de mercado; estudio financiero
• Онлайн доступ: http://repositorio.uteq.edu.ec/handle/43000/1900