Plan de promoción y publicidad para lavadora y lubricadora Clean car en la ciudad de Guayaquil, año 2012

The present study aimed to create the advertising and promotion plan for the Clean Car Washing and Lubricator, the same start their business on November 30, 2002, its facilities are located at kilometer 7 ½ Avenue Firefighter (via the coast), open Monday to Saturday from 8 am to 6 pm without interruption. It was an initiative of Mr. Javier Cañizares Pesantes and spouse Diana Molina Freire Ing. The capital that began operation was 50% of them, 25% loan to Ms. Ana Maria Molina Freire and the remaining 25% by loan from Banco del Pichincha to 2 years (total capital to start operations approximately $ 25,000 ). Most customers contacted (57%) go to the lubricator and Clean Car washer for your service, demonstrating a high degree of fidelity with the company that gives them a personalized What most interested customers (44%) is the satisfaction and quality of service that provides the machine lubricating and Clean Car A low percentage (36%) of potential customers come to the lubricator and Clean Car washing, which means missing position the company name and the services offered through the promotion, and so provide information permanently attract and even encourage them in the process. Of the preferred media, television have the realm is the highest level of customer preference and potential customers, then the field is radial. The 40% of potential customers feel that they have everything to meet your needs. Most respondents agreed on a'm not satisfied, because in this field could provide more benefits because in these 30 minutes at least that gives any vehicle service as a quick wash, could be used to spend time fun with the family. Thus tests the hypothesis "The lack of a Plan for the Promotion and Advertising, Washer and Lubricator" Clean Car 'hits the ignorance of this machine and its lack Lubricator and positioning. "

• Hovedforfatter: Murillo Rosero, Henry Elio (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2012
• Fag: Publicidad; Lavadora y lubricadora; Clean car; Guayaquil
• Online adgang: http://repositorio.uteq.edu.ec/handle/43000/5134