"Sistema de información gerencial para la gestión estratégica en ventas por medio de un cuadro de mando integral"

This research is aimed at providing Oriental Industria Alimenticia management information system, which will improve the strategic management of sales providing the means necessary for the consolidation and efficient retrieval of information. This will provide a friendly and easy to use custom tool, allowing obtaining effective sales management indicators, this means appropriate to collect data information to a destination other than the operational database of mechanisms ERP so you can have the data necessary for better management in obtaining the information that will be part of the process of strategic decisions. This strategic information is displayed via a Balanced Scorecard, this will be announced in due course whether the actions taken to meet our objectives are appropriate otherwise may apply corrective measures, that based on the information obtained and the experience decision making. The Balanced Scorecard strategic information will display this without cumbersome mechanisms or dependence on other departments to obtain information in addition to allowing a livelihood strengthen the measures undertaken in the process of decision making. This EIS will have its own database which will allow more timely access to the information required as only key to the process of decision making information will be in it. Upon completion of this study it was found that by providing easy access to information through a user-friendly and appropriate mechanisms for data collection tool was more effective to obtain strategic information.

• מחבר ראשי: Azabache Sabando, Carlos Misael (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2014
• נושאים: Sistema Información gerencial; Estrategia de venta
• גישה מקוונת: http://repositorio.uteq.edu.ec/handle/43000/3987