Gestión administrativa y financiera y su relación con la calidad de los servicios Produbanco grupo PROMERICA, cantón Quevedo, 2015

This research called Produbanco Administrative and Financial Management and its relationship to the quality of services Promerica Group; it was developed in order to measure the administrative management and know the efficiency and effectiveness in order to meet the needs of customers by offering quality services at a good price. The administrative and financial management is to provide support to the business processes of the different functional areas of the organization, in order to achieve effective results revealed competitive advantage in the services and products offered by the institution. Financial institutions focus on essential factors to profit maximization and wealth, to determine it is necessary to use tools that are effective in meeting those objectives and to improve the quality of services so that further strengthen the functions of the strategies and administrative processes. The study of this research was supported by the use of techniques such as interviews and surveys deputy officials and bank customers, in order to gather information in order to analyze the functioning of the administrative and financial management in the quality of services, As the application of indicators in the financial statements was carried out to analyze the needs and situations of the bank.

• Egile nagusia: Tomalá Loor, Jessica Tatiana (author)
• Formatua: bachelorThesis
• Hizkuntza: spa
• Argitaratua: 2016
• Gaiak: Gestión administrativa; Gestión financiera; Calidad de los servicios
• Sarrera elektronikoa: http://repositorio.uteq.edu.ec/handle/43000/2842