Plan estratégico de marketing para la lavadora y lubricadora del sindicato cantonal de choferes profesionales de Valencia año 2014

Through this research in which accurate information was obtained and updated to meet the needs of customers and the company Washer and lubricator of the Union of Professional Drivers De Valencia and satisfying the needs with quality service, generate jobs, and meet the needs of the inhabitants of the canton Valencia, develop over time. Analysis of current situation of the company, stated that the company has adequate positioning in the market for washing and lubrication services for vehicles, customers have tastes and preferences that are in keeping with the line of objectives set by the company, achieving increase customers, establish marketing strategies that lead to the capture of new markets will be crucial in strategic planning Washer and lubricator Professional Drivers' Union of Valencia. It was very helpful to have identified through market research consumer behavior with respect to services provided by the machine and lubricator, this will help when implementing the strategies proposed by the Marketing Plan. The implementation of a strategic marketing plan for the washer and lubricator of the Union of Professional Drivers of Valencia, let us identify the right marketing strategy, which will set the achievement of the objectives, proper implementation of a promotional plan to loyalty customers, and a proper plan of publicity generated by attracting new customers and with the passage of time, seize opportunities and expand new markets.

• Autor Principal: Escobar Enríquez, Carmen Maribel (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado: 2015
• Subjects: Plan estratégico; Marketing para la lavadora y lubricadora; Sindicato cantonal de choferes profesionales de Valencia
• Acceso en liña: http://repositorio.uteq.edu.ec/handle/43000/924