Estrategias de comunicación y su incidencia en el posicionamiento de la empresa de servicios inmobiliarios Magna. Cantón Quevedo, 2023
This research was conducted in the Quevedo canton in 2024. Its main objective is to analyze communication strategies and their impact on the positioning of MAGNA, Quevedo, 2024. Primary data collection was based on an interview with the manager and a survey of the Quevedo canton market. The research...
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| Формат: | masterThesis |
| Язык: | spa |
| Опубликовано: |
2025
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| Предметы: | |
| Online-ссылка: | https://repositorio.uteq.edu.ec/handle/43000/8460 |
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Добавить метку | Итог: | This research was conducted in the Quevedo canton in 2024. Its main objective is to analyze communication strategies and their impact on the positioning of MAGNA, Quevedo, 2024. Primary data collection was based on an interview with the manager and a survey of the Quevedo canton market. The research found that the types of communication strategies used are mostly social media (Facebook) and direct messaging (WhatsApp). Furthermore, the company's level of use of digital communication strategies to communicate with its customers is medium-low, which impacts its low positioning in customers' minds. The positioning level of the real estate company MAGNA is low. Regarding company recall |
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