Estudio de factibilidad para determinar la viabilidad de la creación de un supermercado, en el Cantón Buena Fe, provincia de los Ríos

In Ecuador, the supermarket chains are mostly located in Quito and Guayaquil, now you are settled in Canton Good Faith According to research 40% of total household consumption of Ecuador is served by supermarkets, 30% by popular markets and about 25% by neighborhood stores, street markets, wineries and micro-markets. The company's goal is to offer quality products and maintain comprehensive care in the toilet and give customers the best alternative for purchasing household products of high quality at a reasonable price, primarily focused on meeting the needs and welfare of our customers, helping to improve their quality of life. The feasibility analysis has revealed that for 90% of staff surveyed, the company needs a steady stream of data and accurate. According to 95%, the main purpose of accounting is to prepare quality information. The 77.69% believe that the creation and establishment of a supermarket will reduce the costs of the products they consume. For 80.05%, Good Faith does not have the perfect supermarket to meet consumer demand. 95.01% for the inhabitants of Buena Fe, this county should have a modern supermarket with all services. According to 88.45% of the respondents, they would be willing to make purchases of goods if there was a modern supermarket. In this project the following results were obtained: NPV + USD 1226275.71, Internal Rate of Return: 55.17%, benefit cost ratio: 1.08 and previous Payback: 2 years, 1 month, confirming the viability of the investment.

• Main Author: Pilligua Pilligua, Maricela Geoconda (author)
• Format: bachelorThesis
• Language: spa
• Published: 2013
• Subjects: Creación de un supermercado; Buena Fe provincia de los Ríos
• Online Access: http://repositorio.uteq.edu.ec/handle/43000/4323